What is it all about. With lots of time left on the counter 2days+ there is lots of wild conjecture. I stand by a statement I made when Turbine got acquired by Warner Brothers.
They are making a Harry Potter MMO or some online game associated with the Harry Potter Universe. Now we have had a few mixed reports of Turbine looking for console specialists. If I look at successful intellectual property that WB has in its inventory right now....that is ready to come to a big finale.....it would be Harry Potter. They just bought Turbine....turbine is expanding. Indeed there are tons of jobs at Turbine right now.
I could be wildly wrong but if Pottermore is the announcement of an online encyclopedia then someone dropped the ball on the potential of a big cash cow.
Again these are just my opinions.